Pure Swiss Aesthetics distributes innovative, premium Swiss brands focussed on well-being and well-ageing. Known for precision and quality, the Swiss invest heavily in extensive research and development to produce innovative, cutting-edge skincare products. This elevates Swiss products above the competition, making them far superior to others and admired all over the world.



The Pure concept came into being from a passionate belief in a holistic approach to well-being and well-ageing linked not only to high quality skincare, but also to premium nutrition, movement, inner beauty and values.

Pure began with the launch of Pure Hair & Spa in Basel, Switzerland – an urban retreat that connects the worlds of beauty and wellness. Offering personalised services and products in the areas of hair, beauty, spa/medical spa, it provides solutions to all wellness and beauty needs under one roof.

Pure Swiss Aesthetics evolved from the urban retreat to bring premium, ethical brands, backed by Swiss clinical research to market. Our collection is made up of cosmeceutical and organic ranges that use the finest ingredients to promote skin health and achieve visible, clinically-proven results.


Dr Firas Al-Niaimi

Dr Firas Al-Niaimi, one of the most prolific and well-published dermatologists in the UK, is known for being at the forefront of dermatological advances. A Mohs and laser surgeon with over 10 years of experience in some of the leading hospitals in the UK made him a key opinion leader for several laser providers. In addition to specialist dermatology training, he completed a full year of advanced dermatologic surgery and laser fellowship at the internationally renowned St. John’s Institute of Dermatology at St. Thomas’ hospital where he holds an honorary consultant position. He has received advanced cosmetic and laser training from some of the world’s leading dermatologists in the US, and always aims for a “personalised” treatment strategy that suits the individual needs of his patients.

Dr Ravi Jain

Riverbanks Clinic
Dr Ravi Jain is the founder of the multi-award winning Riverbanks Wellness Clinics based in Harpenden & London. As an expert in facial aesthetics and VASER liposuction, he has been invited to provide his engaging presentations to thousands of colleagues all over the world. He is the innovator of the Invisible Aesthetics® & R-Lift® concepts and a global ambassador for Galderma. He has been instrumental in the development of the Harmony Consultation Tool which focuses clinicians to engage their patients more during the consultation process – delivering a proven increase in patient satisfaction and retention as well as an increase in the uptake of combination therapies.

Dr Bettina Rümmelein

House of Skin & Laser Medicine
Dr Bettina Rümmelein is the President of the Swiss Society for Medical Laser Applications (SGML) and a guest lecturer at a variety of leading conferences around the world. She completing her residency as a dermatologist and allergologist at the University Hospital Hamburg-Eppendorf, internships at Stanford University and the Mayo Clinic in the US, and worked several years in a large group practice in Frankfurt. She directed the Aesthetic Dermatology and Laser Medicine unit as a senior consultant for the University Hospital Zurich. She now dedicates her time exclusively to work in her own clinic that is accredited as a training centre by the Swiss Laser Commission.


Teresa Da Graça

Chief Executive
Teresa’s extensive experience and profound knowledge in the areas of branding, marketing, advertising, television and media, as well as business management were gained over twenty years work with leading international companies and agencies. She has established several successful companies focussed on international sports marketing, and most recently the beauty & wellness industry. Her passion for skin care, international beauty and spa business led her to open the flagship Aveda salon, Pure in Switzerland. Teresa brings her wealth of experience and knowledge to the Pure Swiss brands and wants to make them known worldwide.

Vittorio Jenny

Chief Financial Officer
Vittorio’s wealth of global experience and knowledge lies in the areas of finance, business management, marketing, branding and education. He has worked with many leading businesses and institutions such as the Swiss Diplomatic Service, UEFA, FIFA and run his own companies in the field of sports marketing, wellness and sports education. He founded the Sport Academy Zurich and Basel that encourages students to develop their sports skills while at the same time achieving an internationally recognised business degree.

Frank Rudigier

International Brand Director
Frank’s expertise is in brand management and product development. His past includes work with leading Swiss laboratories and manufacturers where he was responsible for national and international distribution partner relationships. He has been involved in every phase of brand development – from product development to marketing – and his brands have received awards for quality and packaging design.

Sarah-Jayne Tipper

UK Sales & Clinical Training Director
Sarah Jayne is a renowned consultant in medical aesthetics. Her 15 years experience with skin care in this industry have made her an asset in the development of new treatments, training, and products. She has a natural ability to know what works and what clinics as well as clients need. She remains on the forefront of new innovation and can easily spot revenue opportunities that others may overlook.

Christina Rutz

Swiss Sales & Clinical Training Manager
Christina is a former movement therapist and ballet dancer. Today as one of the most competent professional experts for cosmetics, she serves a loyal clientele in her own beauty and massage studio in Zurich. She focuses on computerized skin analysis, skin management concepts and skin therapies as well as makeup. In addition, she collaborates with renowned dermatologists as skin treatment specialist and training coach. Her vast knowledge has made her one of the most sought after trainers and columnists in the industry.

Anna Perry

UK Operations Manager
Anna has over ten years of management experience from the aesthetic industry. Her approachable and friendly demeanor make her an expert at liaising with clients, internal departments and external suppliers. With first rate organisational skills, she oversees customer service and sales support. Her behind-the-scenes expertise ensures smooth operations for our UK team and customers.