The PURE concept came into being from a passionate belief in a holistic approach to well-being and well-ageing linked not only to high quality skincare, but also to premium nutrition, movement and inner beauty and values. It started with the launch in 2007 of Pure Urban Retreat in Basel, Switzerland – a full service salon and spa that connects the worlds of beauty and wellness.

It was this belief and trust in Swiss products that led to the launch of Pure Swiss Aesthetics in 2015 and the expansion into a distribution company that partners clients with premium niche products and offers bespoke and personalized solutions.

The E-commerce platform pureswissboutique.com was launched in 2017 with the aim of bringing our philosophy and the brands that we distribute to the end consumer. The aim is to be known as THE platform for quality, ethical brands backed by serious clinical research, delivering effective results.

We take great pride in our Swiss heritage, particularly when it comes to skincare. Known for precision and quality, the Swiss invest heavily in extensive research and development to produce innovative, cutting-edge skincare products. This elevates Swiss products above the competition, making them far superior to others and admired all over the world.

Swiss cosmetics and cosmeceuticals are developed, designed and manufactured with the finest quality ingredients and backed by cutting-edge technologies. The products are subject to strict quality control in accordance with Switzerland’s stringent cosmetic industry standards, which guarantee optimal quality and efficacy. Our skincare ranges utilise the natural resources of our homeland at all times. Locally produced and with organic roots, our product ingredients are of the highest integrity, quality and purity. Combined with the strict, ethical Swiss quality guidelines and manufacturing regulations, our products support the skin’s natural balance positioning them in a unique niche in the market. The Pure Swiss product collection is made up of cosmeceutical and organic ranges that use the finest ingredients to promote skin health and achieve visible, clinically-proven results.

Enjoy your Pure Swiss experience!

The PURE concept came into being from a passionate belief in a holistic approach to well-being and well-ageing linked not only to high quality skincare, but also to premium nutrition, movement and inner beauty and values. It started with the launch in 2007 of Pure Urban Retreat in Basel, Switzerland – a full service salon and spa that connects the worlds of beauty and wellness.

It was this belief and trust in Swiss products that led to the launch of Pure Swiss Aesthetics in 2015 and the expansion into a distribution company that partners clients with premium niche products and offers bespoke and personalized solutions.

The E-commerce platform pureswissboutique.com was launched in 2016 with the aim of bringing our philosophy and the brands that we distribute to the end consumer. The aim is to be known as THE platform for quality, ethical brands backed by serious clinical research, delivering effective results.

We take great pride in our Swiss heritage, particularly when it comes to skincare. Known for precision and quality, the Swiss invest heavily in extensive research and development to produce innovative, cutting-edge skincare products. This elevates Swiss products above the competition, making them far superior to others and admired all over the world.

Swiss cosmetics and cosmeceuticals are developed, designed and manufactured with the finest quality ingredients and backed by cutting-edge technologies. The products are subject to strict quality control in accordance with Switzerland’s stringent cosmetic industry standards, which guarantee optimal quality and efficacy. Our skincare ranges utilise the natural resources of our homeland at all times. Locally produced and with organic roots, our product ingredients are of the highest integrity, quality and purity. Combined with the strict, ethical Swiss quality guidelines and manufacturing regulations, our products support the skin’s natural balance positioning them in a unique niche in the market. The Pure Swiss product collection is made up of cosmeceutical and organic ranges that use the finest ingredients to promote skin health and achieve visible, clinically-proven results.

Enjoy your Pure Swiss experience!